The Department of Defense has unveiled a new Memorial Day advertisement titled “Peace Through Strength,” marking a departure from previous recruitment campaigns.

Aired during the Coca -Cola 600 NASCAR event, the ad showcases intense military training and combat scenarios, accompanied by remarks from President Donald Trump and Defense Secretary Pete Hegseth. The message emphasizes a return to traditional military values, focusing on warfighting readiness and discipline. Hegseth criticizes previous initiatives, stating, “No more distraction, no more electric tanks, no more gender confusion, no more climate change worship.” Trump adds, “We will replenish the pride of our armed forces, end the recruitment crisis.” The ad aims to address declining military enlistment by restoring a “warrior ethos” and prioritizing national defense over ideological agendas .This initiative follows Hegseth’s directive to review and potentially reform the military’s equal opportunity programs, focusing on balancing accountability and ensuring that such systems are not “weaponized” in today’s cancel-culture climate .

The Pentagon’s approach contrasts with previous administrations, highlighting a shift towards traditional military values and a commitment to enhancing the armed forces’ readiness and cohesion.