Their viral engagement and wedding videos launched them into influencer stardom. What started as personal documentation turned into a public brand, with millions of subscribers watching their family life unfold. Despite this visibility, Jamie insisted they kept many aspects of their life private and vlogged mainly to preserve memories.

Nikki’s own upbringing was much more reserved. Born in Sudan and raised in Melbourne, she experienced a childhood far removed from the internet spotlight. Unlike her daughters, whose early years were captured for millions to see, Nikki didn’t even have baby photos. Her parents, particularly her father, valued privacy and had hoped she’d pursue a traditional career.

Her rise to fame brought challenges. Public scrutiny over her skin color and interracial relationship became common. Jamie faced moments of judgment too, particularly when people didn’t believe he was the father of his biracial daughter. While their family vlogs celebrated diversity, Nikki’s beauty content drew harsher criticism.

Maintaining a balance between privacy and online exposure became increasingly difficult. Though the couple split in 2019, their separation wasn’t public until 2023. Jamie revealed in a YouTube video that their marriage involved infidelity, emotional abuse, and personal trauma. He said he’d suffered silently with PTSD and depression after discovering Nikki had reconnected with an ex early in their marriage.

Nikki responded via Instagram, denying the claims and accusing Jamie of trying to damage her reputation. She stated she had hoped to keep matters private for their children’s sake but felt forced to speak out. She rejected the portrayal of her as solely responsible for the breakdown of their marriage.

Now living separately, both Jamie and Nikki continue as influencers and co-parents. Though their relationship ended painfully, their shared commitment to raising Ava and Zoe remains strong as they move forward individually.