A new Pew Research Center study highlights the diverse coalition that helped Donald Trump win the 2024 election. Compared to 2016 and 2020, Trump gained significantly among Hispanic, Black, and Asian voters. Hispanic support nearly tied with Kamala Harris, and Black support doubled from 8% to 15%. Among Asian voters, Trump rose from 30% in 2020 to 40% in 2024. He also narrowed the gap with naturalized citizens, earning 47% to Harris’s 51%.
Trump strengthened his base among non-college-educated voters, rural voters (winning by 40 points), religious attendees (64–34), and men, especially under 50. Contrary to the long-held belief that high voter turnout benefits Democrats, Pew found the 2024 results wouldn’t have changed much even with full turnout.
PJ Media’s Sarah Anderson argued Trump’s unique appeal cut across party lines and warned Republicans not to squander this momentum. She urged the GOP to prove they respect voters as individuals, not as groups to control, and to rise to the moment that Trump’s victory has given them.
