A viral video showing freshly cut meat ‘jumping’ has sparked a wave of reactions, with many viewers claiming it made them want to go vegan. The unsettling clip, first shared in 2020 by the account “Weird and Terrifying,” shows meat pulsating after salt is applied. This phenomenon is not due to the meat being alive, but because the nerve endings in the muscle tissue are still active right after slaughter. Experts explain that the central nervous system of the animal is dead, but the nerve endings in the muscle fibers continue to fire, causing the “movement” when salt is added. The video, which has drawn significant attention on social media, highlights just how fresh the meat is, with some viewers expressing disgust and stating it made them reconsider eating meat altogether. The reactions ranged from discomfort to strong declarations of going vegan, with many commenting on how unsettling the clip was. Though the meat’s ‘jumping’ is a natural physiological response, it left many questioning their carnivorous diets.