On a memorable episode of The Price Is Right, contestant Patrice Masse from Grande Prairie, Alberta, delivered one of the most astonishing bids in the show’s history. During the Showcase Showdown, his performance captivated host Drew Carey and the audience alike, culminating in one of the closest bids ever recorded.

Masse confidently bid $39,500 on a showcase that included a sleek car, a trip to Miami, and several high-value prizes. His estimate demonstrated both strategy and a remarkable understanding of the show’s pricing dynamics.

As Carey revealed the actual retail value—$39,501—the studio erupted. Masse had missed the exact price by just one dollar, sending the audience into a frenzy and leaving Carey momentarily speechless. Known for his calm demeanor, Carey could hardly contain his astonishment. “So, let me tell ya…” he began, stunned by the near-perfect accuracy.

Because Masse’s bid came within $250 of the true value without exceeding it, he qualified for the Double Showcase win, a rare and coveted achievement. This meant he would take home both prize showcases, a thrilling reward for his precise estimate.

The episode quickly became a fan favorite, celebrated online and across social media for its suspense and dramatic conclusion. Patrice Masse’s extraordinary bid is now remembered as one of the most impressive and unforgettable moments in The Price Is Right’s long-running history, a testament to skill, intuition, and perfect timing.